Three Rules of Direct Marketing – Plus a Fourth
Marketing as having two foundation stones. The first is brand marketing: developing strategies and messages that build value for our product or service by influencing the way people think and feel...
View ArticleTwo Direct Mail Copywriting Strategies
Is your direct mail piece not getting the response you hoped for? Take a moment to review the copy and offer. Direct mail should sell a single offer that leads the recipient to respond. The offer must...
View ArticleOpen Sesame
One challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct...
View ArticleDon’t Ask Email to Do Direct Mail’s Job
Are you trying to acquire new customers by sending emails to a rented list? That’s like hammering nails with a screwdriver. You’re misusing the tool, and things could get ugly. Those rentable email...
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